Data & Analysis

Data Analysis + Analytics Services

Marketing By the Numbers

Don’t guess. There’s a wealth of business intelligence out there — but sometimes it’s hard to know what to look for and, once found, how to make sense of it all. Silverback’s data and analytics team helps pull all of this raw data together and pluck out the story of a brand’s digital performance. We utilize the full suite of Google Analytics tools, auditing and implementing measurement programs for our clients’ digital projects at an expert level. Based on specific client needs, we also provide campaign tagging, custom dimensions and metrics, custom segments and custom dashboards and reports for our clients’ teams.

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Silverback data and analytics team provides our clients with Google Analytics audit and configuration, tag management and implementation, A/B testing and optimization experiments, landing page analyses and website performance reviews. We’re in this together.

Working with Silverback Strategies is a very rewarding experience. They’re young, they’re energetic, they’re true experts in the field of search and analytics. There’s no question we made the right decision.

Silverback Strategies came to the table with new ways of thinking that we hadn't employed before.

Julie Zito

American University